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ツリーペルソナとは？

Tree Personas, a new Nature Interface, let people engage with real trees in their own language through distinct digital personalities. Companies can select personas when gifting trees, allowing recipients to virtually visit their tree in TreeTracker 3D, engage with their tree in their own language through TreeChat+, and learn about its growth, environment, and impact. See example here.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbotpowered tree conversations in English. The persona shapes how the tree communicates — curious, grounded, or reflective — while the environmental data, location, and impact remain authentic.

Tree Personas help companies make tree gifting and sustainability engagement more personal, interactive, and memorable.

EcoMatcherのツリーペルソナのご紹介

EcoMatcher introduces three standard Tree Personas that companies can choose when gifting trees. Each persona offers a distinct way for people to connect with their tree while the underlying tree data remains authentic. Tree Personas can be assigned in EcoMatcher’s TreeManager.

The three standard Tree Personas are:

• Twiggles – A young, curious tree highlighting small discoveries in nature and early growth.
• Oakly – A grounded, thoughtful tree sharing insights about ecosystems and environmental balance.
• Seren – A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to develop custom Tree Personas reflecting their brand values, sustainability commitments, or storytelling, see below.

オリジナルのツリーペルソナを作成する

企業は、自社のブランドボイスに合わせたオリジナルのツリーペルソナを作成することができます。これにより、従業員やお客様、パートナーが、実際に植えられた本物の木を基盤としながら、貴社のブランドや木、自然についてユニークな形で知ることができます。オリジナルペルソナはEcoMatcherと共同で開発され、EcoMatcherのツリーペルソナガイドラインに従って制作されます。